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Off-Page SEO

July 23rd, 2010

As I have already mentioned, there are two main types of search engine optimization one can perform on his website – On-Page and Off-Page. In this article I’m going to speak about the latter.
Off-page optimization is all about the things one can do to get high page rank for his website after it has gone online. These are the things which you execute outside the pages of your website, hence the name of this type of SEO.
There is a number of Off-page factors that should be carefully considered and implemented to achieve a higher search engine ranking. These factors are principally tied to the website’s linking techniques (inbound and outbound). This is generally known as link popularity.
Each backlink is considered a vote to your website’s popularity. These votes can increase the importance of your website from the search engine’s prospective.

The most important factors search engines consider in evaluating the off-page optimization of your website

• It’s essential that the websites linking to your site are relevant to the content on your website and the linking site is considered an authority in its field by the search engine.
• The number of relevant sites that link to your website is a significant plus for your site.
• The anchor text signifies the area of relevance the linking site places on your website. Make sure it includes your primary keywords. The text in the linking anchor text should not be the same in every site linking to your website. This is not considered as natural linking by the search engines. You should get variability in the anchor text.
• Ensure that the title page of the linking web page is relevant to your site and contains one of your keywords in its title.
• Having many reciprocal links can be a negative to your site because you lose some of your site’s page rank to the other sites. If you do resort to reciprocal links, make sure the page rank of the other site is the same or higher that the page rank of your linking page. The one- way link to your site is a much better deal because you do not lose any of your site’s page rank.

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This entry was posted on Friday, July 23rd, 2010 at 5:49 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

13 Responses to “Off-Page SEO”

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